WaveTea started as a college student’s idea: tropical smoothies and iced herbal teas, sold under a brand that felt fresh and consistent. What the founder did not have was a budget for an agency.
What we did
Nexcubic supported the build free of charge through its student startup program — positioning and naming direction, brand identity, product and packaging visuals, and an online store at wavetea.shop.
Where it stands
The brand launched publicly with a working store and a consistent identity across packaging and social, and it is run by the student founder. WaveTea was the first student brand onboarded into the program.